May 19, 2010

No Deadly Weapons Sold Here

Posted by Daphne on Wednesday, May 19th, 2010

When I had the idea to do funny videoes online for parents I thought I might make a little money from it. But I really wanted to do it as a creative platform to help people feel connected, which is what I think humor ultimately can do.  Ironically, as this experiment called CoolMom.com has gone on I have found that:

  1. It's harder to make money online than I realized and glad I was naive or I would have never done it (you know, like motherhood).
  2. Unlike when I started CoolMom, now I do need some money.

You all know what happened to us so I won't belabor that.  But, to that end I have made attempts to get some sponsorship for this site.  The ads on here so far have all been of the click through variety that don't bring in much  (but, by all means click through).

But in the next few weeks you'll start seeing videos that have some product "integration."  We do that on my TV show and never say we are doing integration.  But, in this format it's different.  It feels more intimate.  So I want you to know that the advertisers I have spoken with about doing a vid are all products I've tried myself and am okay with.  I'm not going to be advertising bullets. Also I will say clearly when something is an ad integration.  I want to keep my same voice.

I was at a mixer the other night and met so many great, smart gals who know a lot more about this space than I do and they all thought I was missing an opportunity as CoolMom.com has grown over the last 2 years.

Okay, are we okay?  Thanks for coming to CoolMom.com I really appreciate it.

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    Alexandra Wednesday, May 19th, 2010 at 1:54 pm

    Oh, daphne, we are SO very OK.

    We know your true self…so, product integrate away!

    Caitlyn Wednesday, May 19th, 2010 at 2:46 pm

    Thanks for being so honest with us. I will still come here to coolmom.com with of without the product integration. Also, I think you are doing a great job! LOVE your blogs and vids.

    Frances Thursday, May 20th, 2010 at 12:53 pm

    Good for you! Join the blogger$$$$$$$$$$$$ way to make a living! :) (and then teach me b/c I'm clueless too..LOL)

    Terez Thursday, May 20th, 2010 at 6:48 pm

    Your honesty is refreshing. I'm glad that you're being upfront with everyone. There should be more people like you!

    Daphne Thursday, May 20th, 2010 at 7:12 pm

    Frances, I've had a steep learning curve myself..still on it.
    Thanks all!:)

    militarymom Friday, May 21st, 2010 at 8:56 am

    Have you wondered when’s the right time to begin talking to your kids about money and finances? If you’re looking for practical tips and realistic pointers on raising a financially savvy kid, you should check out this free webinar provided by USAA: http://budurl.com/aprilreplay

    hippittee Friday, May 21st, 2010 at 2:53 pm

    okie dokie…

    cindy Saturday, May 22nd, 2010 at 3:24 pm

    Right On. I read a number of popular blogs,yours being one of them. I've assumed you get major bank here- its a wonderful site!

    Heather @ Brace Yourselves Sunday, May 23rd, 2010 at 8:08 pm

    We are totally ok Daphne! A mama's gotta make some money honey! Do what you gotta do. And perhaps I will learn of something awesome to buy that I didn't know of before :)

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