I’ve been tardy about writing about a special junket I took part in. It happened right around the time we moved so my notes and brain were an unopened box ( my excuse and sticking to it).
Quick background: many years ago in SF I reviewed cars for a radio show and a local magazine. Really enjoyed it. Through a friend I was introduced to the gal putting on the first ever Heels on Wheels event. Put together by the fab Christine Overstreet. They were looking for different media of the female persuasion to take part and since I have an interest in cars I was invited. Women make most of the car buying decisions, but are under represented in automotive journalism. Not to mention American women have a purchasing power of over $5 trillion and women make 65 to 80 percent of service and maintenance decisions
Also, since I’m always looking for role models for my daughter here is one: an engineer from GM was in mix. I loved hearing a woman talk about designing a car ( take that Hannah Montana).
It was at the Viceroy Hotel in Palm Springs and it was all gals. From the hardcore auto journalist and the women reps from the various car companies there seemed to be a palatable relief that there were no dudes in the room. Simply put: The women felt like they had more room to talk and that it didn’t feel competitive. Which is good for me because I was one of the least knowledgable in the room. I was the voice for mom’s.
“I can’t get a stroller in that trunk”
“Sure would like a mini vacumm in this van”
“When did I start looking so haggared?”
Stuff like that.
Here is a video of me driving the Chevy Cruze Eco. I was taken under the wing by two lovely gals from Kelly blue Book (www.kbb.com). They also had a lot of great info about the influence of women buyers and drivers.
Cooper tires hosted a breakfast and let us know about how they are going to start a campaign addressing the importance of safety of tires. IE: scaring the bejezus out of nervous mom’s. It worked, I’m going to check my treads.
Here are some of the cars I drove.
I was a smidge dissapointed in the Mazda 5. It was okay, but I thought the mini mini van would be the answer to my prayers. Maybe I like more frills.
Honda civic hybrid…. nice, smooth, but I need a bigger car.
Denali … luxury SUV with a capitol L. Very nice.
Town and Country by Chrysler
It was a bit of a tease. I think I’m in love. It also helped that Kathy, PR marketing gal from Chrysler, drove with me and we got along like a house on fire. Nice Michigan gal. If I ever get to do my Cool Mom tv show I hope Kathy will be my Andy Richter.
I’d love a longer ride in that Town and Country and for more girls to grow up to be engineers.