Who invited Cassandra to the party?

Fasten your seat belt, the holidays are here.  This is it, after this moment count me out.  Family has already started to arrive and I have pull the trigger on which vegi side dish to cook I’m think creamed corn.  It’s probably just as well I stay close to home as the last couple of gatherings that were “work” related I should have changed my name to Cassandra.

First I went to Deca, my old partners in forming this site and Momversation back in the dark ages ( almost 6 years ago). They were throwing a launch party for a cartoon series.  They didn’t make it, but someone on their board did.  I nodded as I was told this shoving a bbq sandwich in my mouth.  Rebecca Woolf of Girls Gone Child and Kim Tracy Prince, mom blogger buddies were there. I hadn’t seen them in a while so it was nice to catch up.  Kim lives far away, Rebecca is close but has 4 kids, two baby twins, so she might as well be in Phoenix. We discussed a few things while we stood there.

the old gang

1) why has the ability to monetize blogging become so difficult?

2) why is the wine served in pre wrapped glasses?  ( they sponsored the party)

3) why did a cartoon with a large busted mom character, that after my brief viewing seemed to be full of hack characters  get money behind it to be made? Perhaps because it’s voiced by Miss Eva Longoria.

4) Is there a disconnect between the consumer and producers of content?  Or is it I who have the disconnect?

When anyone asked, “Hi, Daphne, how are you doing?”

Me; “Great.  You know mom blogging is dead, right?”  I didn’t get a lot of protest. None.

I guess I wasn’t too much a Debbi Downer, because  this week Kim Tracy Prince invited me to a shopping meca near me to drink free wine and meet Randi Zuckerberg and get her book.  The sister to Mr. Facebook worked at FB, and is now doing her own thing and  has written a book. ( Her signing was post free wine.)  So, they called Kim, who called her blogging lady pals and I had two glasses of Sauvignon blanc.  Again, nice to see some of the old gang I hadn’t see in a while.

“You know mom blogging is dead?” I chirped as I shoved a now called fried calamari in my mouth.

“My site was never a mom blogging site, it’s about fashion.” said one blogger.

Randi is a very nice, personable woman. She has good people skills.  If she was a posting I would hit “Like”. In this picture I look like I’m so proud of my life partner.  Kim took it and she said, ” you guys look like you are going to go on a date.”  Hey, I could do a lot worse.

Later at the book signing for “Dot Complicated.” Randi handled it well when I asked, “What did you think about how the movie “The Social Network” made your brother seem autistic.  I don’t know him, but from what I’ve seen of him he doesn’t seem like that.”   Like a politician she praised the movie from a cinematic stand point, but said 70% of it was incorrect and that the actors did not mingle with the real life counterparts.  I also liked that she is focused on getting little girls to be engineers and work in technology.  “If you really want to change the world, be an engineer.”  Oh, don’t take improv?  I was mis-informed.

I cradled my book under my arms as I waved good-bye to my fellow content creators.  “Dead, it’s dead, it over.” I sang out as the escalator took me down.  Then it hit me. It’s great Randi Zuckeberg wants to help young girls, but who is starting the initiative for retraining of sassy middle aged ladies with a creative bent?

Maybe that should be my next project.

 

 

is Mom Vlogging over?

Is mom vlogging DEAD? Oh, in 2007 I seemed so clever.  Why not create short, funny videos for mom? Give them a bite, not the “how to” of BabyCenter, but a virtual wise cracking friend.  Your own digital Ethel.  I partnered with Deca and created this site and Momversation.  The brands poured in, I made over 500 videos.

But, the last year and half I’ve got it alone while the landscape of mom vlogging and mom blogging has changed.  Bigger sites than mine have challenges.  They are chasing the elusive “monetization” and a wack- doodle pioneer like myself is left to reflect on the status of this genre.

Refresh!

So, what do you think?  It looks different right?

Coolmom.com has had a face lift.  In many ways it’s a make under.  I wanted a cleaner look and I needed to upgrade what I was working with as the site was built in early ’08 so it was like trying to keep a ’65 Fiat running.

Thanks to Steve Tsai for doing the work.  Here he is with his lovely wife Candice.  I took them to dinner at Campanile as a thank you.

A few things still need to be tweaked.  He still needs to import my vast video library.  It’s coming.  Notice the feature video on the right and we are refining the “best of” part as well.  I love that the blogs scroll from one to the next. I like this on others site and long wanted for here.

So, I started coolmom.com with Deca.tv.  It was their first foray into the mom blog world.  I did not want to be a blogger I just wanted to make funny videos for moms. Short ones.  In a few short years Deca evolved into a well known place for creating online video content for moms and I became a reluctant blogger.  Momversation was an off shoot of cool mom.  It began as we saw that advertisers wanted many voices to sponsor, not just one.  I used to own part of it, but then sold my part in it a few years ago, but stayed on as a contributor. Now, Deca is building bigger concepts and they kindly have handed me all the keys to coolmom.com.

Now, like a lot of mom bloggers, I’m doing this all on my own.

I will probably make mistakes.  I still have to figure out how to monetize this better.

I want to keep making funny videos for parents.  However, do to my new solo status they may have a lower production value, be simpler, have my clunky editing.  Please hang in there!  I will be writing more and want to maintain my original goal of being of giving moms ( and dads) a chuckle when they get a minute to themselves.  Short attention span theater!

Please feel free to give me advice, feedback, whatever.  I can’t do this without you!  I am also going to do some give aways to thank the core group who have hung on and tolerated my bumpy 2012.

xo