When I had the idea to do funny videoes online for parents I thought I might make a little money from it. But I really wanted to do it as a creative platform to help people feel connected, which is what I think humor ultimately can do. Ironically, as this experiment called CoolMom.com has gone on I have found that:
- It’s harder to make money online than I realized and glad I was naive or I would have never done it (you know, like motherhood).
- Unlike when I started CoolMom, now I do need some money.
You all know what happened to us so I won’t belabor that. But, to that end I have made attempts to get some sponsorship for this site. The ads on here so far have all been of the click through variety that don’t bring in much (but, by all means click through).
But in the next few weeks you’ll start seeing videos that have some product “integration.” We do that on my TV show and never say we are doing integration. But, in this format it’s different. It feels more intimate. So I want you to know that the advertisers I have spoken with about doing a vid are all products I’ve tried myself and am okay with. I’m not going to be advertising bullets. Also I will say clearly when something is an ad integration. I want to keep my same voice.
I was at a mixer the other night and met so many great, smart gals who know a lot more about this space than I do and they all thought I was missing an opportunity as CoolMom.com has grown over the last 2 years.
Okay, are we okay? Thanks for coming to CoolMom.com I really appreciate it.